Checkbox and Polychrome: A Partnership Primed for The Future of Research

Since it was founded, Checkbox has been helping companies capture valuable insights, enabling them to better understand their customer base, optimize their products and fuel growth. 

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Our customer experience and market research software has equipped companies across the globe to make informed business decisions, shape valuable strategies, optimize operations, and ultimately become better service providers. 

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Companies that value research and insights perform better in key areas like innovation, employee engagement, operational efficiency, customer success and revenue growth. Good research within an organization isn’t a singular event. It has to be a process woven into everything the organization does on a daily basis. We’re here to serve these research-hungry industries and companies, empowering them to ask questions, generate rich insights at scale, and automate improvements. 

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We have grown to serve over 500 customers including American Red Cross, Lockheed Martin, Northrop Grumman, Allianz, Fedex, NASDAQ and Johns Hopkins Hospital. Today, 50% of our customers leverage our SaaS solution and the other 50% enjoy our on-premises offering. 

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Enter Polychrome

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As we enter a new phase of growth for our software and our company, we’re excited to announce a pivotal partnership! Checkbox has secured investment from Polychrome, a software holding company that’s focused on unlocking growth for small to medium B2B software companies. This partnership has been in the works since 2022, and behind the scenes, we’ve been collaborating on a few key projects and updates to our core product, our team and the service we deliver to our clients!  

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This isn’t just an acquisition - it’s a meaningful joint venture that will help us achieve product velocity, efficiency, customer success and business growth. We’re on a mission to truly become a partner to the companies we work with; providing the tools they need to elevate their customer experience and increase the value of their products. 

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Since we launched our partnership with Polychrome, we’ve set some exciting developments and initiatives in motion (with more on the way). Our customers have already expressed a great deal of enthusiasm and appreciation for the upgrades we’ve made so far. 

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Here are some of the strides we’ve made in improving Checkbox as a company and a product. 

New User Interface and Design 

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One of the most exciting developments we’ve had here at Checkbox is the introduction of a new UI and Design. This major milestone is the culmination of the work we’ve done behind-the-scenes to deliver a better core product to our users. If you’re a customer, you’ll notice a few key changes to the software. This refreshed UI brings a modern, sleek new look, but the changes aren’t just visual. This new UI launched on September 26 and is focused initially on the global navigation, reporting, and charts. From here, users can expect further iterative updates that will improve all areas of the product end-to-end.

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Launch of Checkbox 8 

Another development we’ve been working on is the launch of Checkbox 8, a new iteration of our software which includes new functionality such as SAML support as well as improved stability. Additionally, we’ve upgraded the core infrastructure of the application allowing for future updates to Dockerize the application and PostgreSQL support. In the last few years, security has become a top-of-mind concern for anyone who uses apps and software. These changes enable us to deliver on our commitment to security, reduce cost of ownership, and allow for open source components over time.

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A Shift From Reactive Support to Proactive Problem-Solving 

In this new era of Checkbox, one of our biggest priorities is to become a strategic partner to our customers. That means not just providing support when issues arise, but getting ahead of problems, anticipating our user’s needs and having ongoing conversations so we can align our software with their business goals. In order to do this effectively, we’ve increased our support team so we can resolve tickets faster, improve our coverage to areas such as the EU, MENA, and APAC, and hold quarterly business reviews with our Enterprise customers.

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Team Growth 

In addition to growing our support team, we’ve also expanded the team from 3 full-time hires to 8. These roles are positioned across all departments including Engineering, Customer Success, and Sales. This will empower us to ship more features such as integrations, AI-powered analysis, and research-oriented survey tools. 

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Coming Soon to Checkbox 

These developments are just the beginning of the great changes coming to Checkbox. You can look forward to support for WhatsApp campaigns, Sentiment Analysis and so much more in the near future. Our near term goals are increasing product velocity based on user feedback. We believe our ability to deliver according to the needs of our customers will strengthen our service and lead to customer growth. 

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The Future of Checkbox: From Research to Revenue 

Our client success stories have proven that focusing on research directly impacts revenue. When it’s treated as a top-of-mind necessity - not an optional side-project, it drives innovation, better decision making and growth. As Checkbox has evolved, we’ve seen the rise of the research hungry organization. These are companies that make gathering insights a daily process in the business. If research is given as much attention as sales, operations, human resources, finance and customer service, it positively impacts the bottom line. 

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This is our goal: 

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We want to give these research-minded companies all the tools they need to gather rich insights at scale. We want to help them facilitate a research process that becomes an organizational habit. We want to empower them to ask more questions in market, customer, employee and product research with our software as the launchpad for their knowledge. With our Polychrome partnership, we’re confident we can achieve all this and more. 

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“We are excited to be partnering with the team at Checkbox to unlock a ton of potential for customers. The business is solid and has been serving some of the largest organizations in the world. We hope to help the team re-invest into customer success and product roadmap to unlock growth.” - Matt Althauser (Polychrome). 

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Want to see how Checkbox can help you gain vital customer insights. Sign up for a free trial today! 

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